Toyota Tacoma Off Road Training

The Goal:

To capture the legendary heritage of off-road adventures that the Toyota Tacoma carries and create a dynamic, memorable yet educational launch training that mimics it.

The Challenge:

To design, develop and execute driving experiences that will cater to all levels of drivers and ensure that the attendees understand the on and off-road capabilities of the Tacoma utilizing venues that match the brands image but may or may not be accustomed or designed to handle an on/off road engagement.    

7R Execution:

Tapping into our decades of experience 7R was able to assist our clients and design and execute immersive and memorable on and off road experiences that mirrored the classroom topics and completely captured the heritage and capabilities of the Tacoma brand.  7R responsibilities included acquiring, negotiating and managing unique venues, staffing, vehicle management, content facilitation, design, build out and execution of all drive activities.  Both clients and attendees still talk about this training as the one that all others are compared too!